beauty forward
UCC stepped in as a strategic creative and communications partner to Beauty Forward, working closely with leadership to build a stronger, more recognizable brand from the ground up.
We helped to usher in a new brand identity, logo, and visual direction, then translated that identity across its communications and digital presence. Our approach was rooted in creating a brand that felt current, inclusive, and unmistakably Beauty Forward.
The goal was more than a new look. We built a brand and communications strategy that could make beauty access visible, connect with its community, and turn the mission into meaningful action.
The result was a complete brand experience that brought beauty, access, and the Beauty Forward mission into one clear and compelling story.
Throughout this engagement we provided:
Strategic Consultation
Graphic Design
Full social media management (instagram, facebook, threads)
Monthly editorial planning
Resource development strategy
Digital Comms and community management
Our Approach
UCC partnered with Beauty Forward to reimagine the brand from the ground up, creating a new visual identity, logo, website, and digital presence that better reflected the organization’s mission and vision.
At the center of the work was one key goal: connect Beauty Forward’s brand with its work around beauty access in a way that felt clear, modern, and cohesive. We built a brand system that could tell that story consistently across every touchpoint while making the organization’s purpose easier to understand, recognize, and engage with.
About the Project
Phase 1: Activation + foundation
UCC led Beauty Forward through a full brand and digital transformation, clearing out the old visual and online presence and introducing a new brand designed to bring beauty access and the Beauty Forward mission together.
We translated the new design direction into a cohesive library of social and marketing templates, built an editorial calendar, and established a consistent content rhythm to bring the brand to life online. We also launched the new website and created momentum around the launch both IRL and across social, while using the new platform to support volunteer and staff recruitment.
The goal was to launch the brand with intention, build a recognizable online presence, and create the foundation for Beauty Forward to grow its community and reach..
Phase 2: Audience & Growth
UCC shifted from launching the new Beauty Forward brand to building a deeper understanding of its audience and growing its visibility and engagement.
We worked closely with the Executive Director and founder to refine the language, messaging, and brand voice, while continuing to build consistency across every touchpoint. We also identified key audiences and target creators who could help Beauty Forward reach new communities and expand its influence.
Identified priority audiences and target creators for growth and partnership opportunities
Worked closely with leadership to refine brand language, voice, and messaging
Continued developing consistent social content, campaigns, and visual storytelling
Supported highly attended in-person events that brought the Beauty Forward community together
Strengthened the organization’s visibility with funders, partners, and community members
Supported communications around new funding, including investments from two foundations
The focus: understand who Beauty Forward is speaking to, sharpen how it speaks, and build the consistency and community needed to grow.
The Result
UCC helped Beauty Forward turn its new brand and communications into a stronger engine for visibility, engagement, community-building, and growth.
232%+ increase in engagement and impressions within the first 30 days
A fully refreshed brand identity and cohesive digital presence
Clearer messaging connecting Beauty Forward to its mission of beauty access
A consistent content strategy and visual system across platforms
Increased engagement through digital campaigns and highly attended in-person events
Greater visibility with audiences, creators, partners, and funders
New funding secured from two foundations
The result: a stronger brand, a growing community, and a clearer platform for Beauty Forward to expand its impact and make beauty access more visible.