A woman with curly hair and a pink headband sits on a gray couch, wrapped in an orange blanket, holding a colorful mug. There are wooden logs in rectangular cutouts on a gray textured wall behind her, a leafy plant to her right, and a white coffee table with a magazine in front of her.

BE ROOTED

The opportunity

Be Rooted is a Black-owned stationery brand redefining self-care, productivity, and journaling by ensuring women of color see themselves reflected in the products they use every day. With products sold in major retailers nationwide, the brand needed creative and campaign support that honored its mission while elevating its visual storytelling.Social media accounts were fragmented and inconsistently used

Creative direction and campaigns that center women of color—on purpose

Our role

Unapologetic Creative Co. partnered with Be Rooted as a creative and strategic collaborator, supporting multiple brand initiatives across planning, production, and execution.

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A motivational quote about growth and self-awareness with a minimalist illustration of a woman in meditation sitting cross-legged on a decorative cushion, holding a crescent moon balancing on her hand, against a dark teal background.
A person sitting on a bed holding a spiral notebook with an illustration of a woman with dark skin and orange hair wrapped in a bun. Overlay text reads: '3 Journal Prompts: resetting for the new year edition' with a logo that says 'be rooted' in the
A quote saying, "My foundation is strong, even when the world feels uncertain," with an illustration of diverse women with various hairstyles and skin tones at the bottom.
A promotional image for a free downloadable guide called "Back to the Root Reflection Guide." The image shows part of a tablet screen with an illustration of a woman writing in a notebook. The background text on the image reads, "If you've been cravi
A woman with natural curly hair wearing an orange shirt with 'be rooted' written on it, surrounded by orange flowers and green leaves, with a quote that says 'I carry my roots with me wherever I go.'
A woman in a white shirt and green knit vest is holding a purple mug with the words 'not with it' and a beige leopard print pattern. She also holds a spiral notebook with an illustration of a woman with sunglasses and the caption 'BETTER EVERY DAY.'

About the Project

Our work included:

  • Creative direction and campaign ideation

  • Content planning and digital strategy

  • Graphic design for campaign and brand assets

  • Video production and campaign storytelling

  • Editorial photograpghy

UCC wrote and directed several of Be Rooted’s major brand campaigns, including:

  • Women’s History Month Campaign

  • Every Body Is a Summer Body Campaign

Each campaign was designed to reinforce Be Rooted’s core values—representation, affirmation, and accessibility, while deepening emotional connection with its audience.

Services Provided

  • Creative Direction

  • Campaign Strategy & Execution

  • Content Planning

  • Graphic Design

  • Video Production

The Impact

  • Cohesive, story-driven campaigns aligned with Be Rooted’s mission

  • Elevated visual and narrative consistency across brand moments

  • Stronger audience resonance around self-care, body affirmation, and productivity

  • Campaign assets built for longevity across social, digital, and retail storytelling

“UCC brought our creative vision to life in the most intentional and beautiful way.”

Our campaign shoots needed direction, cohesion, and a strong brand voice—and UCC gave us all of that and more. Their creative direction elevated our visuals, strengthened our messaging, and helped us communicate our story from a place of authenticity and empowerment. They understood our brand’s purpose and executed it flawlessly.

– Jasmin Foster, Founder