birthfund
When Unapologetic Creative Co. began working with birthFUND, the organization was doing critical work to expand access to community-based midwifery care, but its communications strategy had not yet caught up with the scale of its mission.
birthFUND had a powerful story and a clear mission, but needed stronger ways to consistently communicate its impact
Its digital presence needed greater clarity, consistency, and cohesion
There was an opportunity to better connect birthFUND’s work in midwifery care to the larger conversation around maternal health, access, and community support
Storytelling and content needed to move beyond awareness and help build deeper connection, trust, and action
BirthFUND needed a communications partner who could translate its work into compelling content that resonated with families, funders, partners, and the broader birth community
The challenge was not the work. birthFUND was already doing it. The opportunity was to build the communications strategy and storytelling needed to make that work impossible to overlook.
Our Approach
UCC stepped in as a strategic communications partner to birthFUND, working closely with leadership to translate the organization’s mission into a clear, compelling, and consistent public presence.
We focused on building communications that could do more than tell people what birthFUND does. The goal was to make the importance of midwifery care visible, connect people to the mission, and turn awareness into action.
Phase 1: Foundation & Activation
UCC partnered with birthFUND to bring greater clarity, visibility, and momentum to its work supporting access to midwifery care. Working closely with leadership, we developed communications rooted in the organization’s mission and designed to connect with the people who make the work possible.
Our goal was simple: tell the story in a way that makes people care, understand the need, and know how they can be part of the solution.
About the Project
Phase 2: Growth & Campaign Strategy
UCC shifted from building the foundation to growing birthFUND’s visibility and turning its mission into campaigns that drive awareness, connection, and action.
Developed strategic campaigns centered on midwifery care, maternal health, and community
Created campaign concepts, messaging, graphics, and storytelling frameworks
Produced short-form video and social content to expand reach and engagement
Built fundraising campaigns that connected storytelling directly to action
Amplified birthFUND’s partners, advocates, and impact
The focus: make the work visible, make the story resonate, and give people a clear way to act.
Phase 3: Full Communications Partnership
UCC focused on deepening birthFUND’s visibility and sustaining momentum around its mission.
Strengthened brand voice and storytelling across platforms
Amplified key partnerships, campaigns, and organizational milestones
Created timely content tied to cultural and industry conversations
Continued building audience engagement and community connection
Connected communications to fundraising, advocacy, and long-term growth
The goal: turn consistent visibility into lasting impact.
The Results
UCC helped birthFUND turn its communications into a stronger engine for visibility, engagement, fundraising, and movement-building.
114%+ increase in engagement and impressions within the first 30 days
Stronger, more cohesive digital presence across platforms
Clearer messaging around birthFUND’s mission and the importance of midwifery care
Successful execution of digital, video, and fundraising campaigns
Increased visibility for birthFUND’s partnerships, programs, and impact
A stronger communications foundation designed to support continued growth
The result: a clearer story, a more engaged audience, and greater visibility for the movement to expand access to midwifery care.
What began as social media support evolved into a long-term, full-scale communications partnership. UCC now supports birthFUND’s campaigns, fundraising, storytelling, and digital strategy, helping amplify its work and the $2 million investment in expanding access to midwifery care.
“UCC transformed our communications and digital presence”
From full-scale social media management to campaign strategy, creative content, fundraising communications, and storytelling, UCC has helped birthFUND strengthen how we communicate our mission and the importance of accessible midwifery care. Their team listens, moves with us, and brings both strategy and creativity to every project. Working with UCC has elevated how we show up for our community, partners, and the future of birth care.